Event and catering sales represent a high-margin revenue stream for hospitality organizations, yet many properties manage these complex bookings through disconnected systems and manual processes. Sales teams often lack real-time visibility into space availability across properties, leading to missed opportunities and suboptimal space utilization. Proposal creation requires time-consuming manual work, extending response times and reducing conversion rates. Without a unified system, cross-selling between properties becomes challenging, while event planners grow frustrated with inconsistent experiences and delayed communications. These fragmented processes not only impact revenue but also create a competitive disadvantage as digitally-enabled competitors offer faster, more streamlined booking experiences.

Rosetree's Event & Catering Sales Excellence solution transforms the group booking experience by connecting essential hospitality systems and processes. Custom integrations between your existing property management systems, space inventory, and sales tools create a cohesive platform tailored to your specific operational model. By integrating your unique sales processes with automated elements where appropriate, your team gains the visibility and efficiency needed to optimize space utilization across properties. The solution can be customized to match your specific event packages, pricing models, and approval workflows, ensuring alignment with your brand standards and service philosophy. Hospitality organizations implementing tailored solutions in this area typically experience significant improvements in key performance indicators while maintaining the distinctive elements that differentiate their brand. Rather than imposing standardized processes, we develop integrations that enhance your existing strengths while addressing the specific challenges your properties face in event and catering sales.