Event/Catering Sales

Transform complex group booking processes into streamlined, revenue-optimizing experiences for both sales teams and event planners.

Event and catering sales represent a high-margin revenue stream for hospitality organizations, yet many properties manage these complex bookings through disconnected systems and manual processes. Sales teams often lack real-time visibility into space availability across properties, leading to missed opportunities and suboptimal space utilization. Proposal creation requires time-consuming manual work, extending response times and reducing conversion rates. Without a unified system, cross-selling between properties becomes challenging, while event planners grow frustrated with inconsistent experiences and delayed communications. These fragmented processes not only impact revenue but also create a competitive disadvantage as digitally-enabled competitors offer faster, more streamlined booking experiences.

Rosetree's Event & Catering Sales Excellence solution transforms the group booking experience by connecting essential hospitality systems and processes. Custom integrations between your existing property management systems, space inventory, and sales tools create a cohesive platform tailored to your specific operational model. By integrating your unique sales processes with automated elements where appropriate, your team gains the visibility and efficiency needed to optimize space utilization across properties. The solution can be customized to match your specific event packages, pricing models, and approval workflows, ensuring alignment with your brand standards and service philosophy. Hospitality organizations implementing tailored solutions in this area typically experience significant improvements in key performance indicators while maintaining the distinctive elements that differentiate their brand. Rather than imposing standardized processes, we develop integrations that enhance your existing strengths while addressing the specific challenges your properties face in event and catering sales.

Event/Catering Sales

Key Metrics:

  • Space utilization rate improvement
  • Revenue per available square foot
  • Group booking conversion rate
  • Proposal response time reduction
  • Upsell attachment rate
  • Cross-property booking optimization
  • Sales team productivity enhancement

Implementation Focus:

  • Centralized multi-property inventory management
  • Intelligent space optimization and recommendations
  • Automated proposal generation and delivery
  • Interactive digital room layouts and visualizations
  • Integrated catering and service package configuration
  • Self-service booking portal for repeat clients
  • Cross-property lead sharing and management
  • Dynamic pricing based on demand and seasonality
  • Contract generation with electronic signature
  • Post-event feedback collection and analysis

Related Offerings

Proactive Guest Experience Management

Transform reactive service into proactive experience enhancement by identifying and addressing potential service issues before they impact the guest journey.

Unified Guest Service Resolution

Deliver seamless service experiences across all guest touchpoints by connecting digital channels, contact centers, and on-property teams through a unified service platform.

AI: Service Agent

Not just a customer chatbot, your digital agent is ready to take action! Digital agents can handle routine interactions, schedule appointments, compare products, and so much more - with the ability to pass off to a human when it makes sense.