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Topgolf Case Study — Rosetree Solutions
CASE STUDY

From Venue Silos to a Unified Membership Engine

Topgolf needed to replace a fragmented legacy system with a single, scalable membership platform — before a hard sunset deadline.

TOPGOLF
ROSETREE SOLUTIONS
THE PROBLEM

Every venue ran its own membership site. Nothing talked to anything else.

Topgolf's legacy system required a separate Experience Cloud site for every individual venue — a fragmented architecture that made global updates impossible, blocked self-service for members, and left the sales team without the tools to sell memberships efficiently. With a hard sunset deadline approaching, the entire foundation had to be replaced.

Before
Separate sites per venue.
Manual updates. No global view.
After
One engine. Every venue.
Fully automated at scale.
THE SOLUTION

A Membership Engine That Runs Itself

Rosetree replaced the per-venue architecture with a single, dynamic platform — combining guided selling, intelligent entitlements, automated renewals, and churn prevention into one cohesive engine.

Digital Playmaker
A guided "Sell Membership" flow with built-in duplicate detection, giving the sales team a single path from prospect to paying member.
Proprietary Renewal Engine
Manages auto-renewals, payment methods, and GL account splitting — eliminating manual processing across the entire membership lifecycle.
Entitlement Intelligence
Dynamically assigns, tracks, and manages member benefits and rewards across every tier — from loyalty perks to premium access.
Churn Prevention
Configurable payment retry logic and automated expiry warnings recover revenue before it's lost — no human intervention required.
HOW IT WORKS

The Invisible Architecture

A modular framework that detects signals, unifies data, and activates automatically.

The Signal
Payment declines, expiring memberships, upgrade triggers
The Brain
Unified member profile across all venues and channels
The Engine
Renewal automation, entitlement logic, retry orchestration
Activation
Self-service portal, automated comms, revenue secured
Experience Cloud Sales Cloud Data Cloud Apex Payment Retry API VGS Tokenization
THE RESULTS

A Multiplier Effect

1
Unified Portal
Replacing Per-Venue Sites
0
Manual Renewals
Fully Automated
24/7
Self-Service
Any Device, Any Venue
THE TAKEAWAY

Membership revenue shouldn't leak through fragmented systems.

When every venue runs its own site, renewals slip, payments fail silently, and nobody has a complete picture. A unified engine closes those gaps — automating what used to require manual intervention and recovering revenue before it's lost.

1 Unified Engine
0 Manual Renewals
24/7 Self-Service