Case Study
Turning the Forecast
into Foot Traffic
into Foot Traffic
How Main Event used real-time weather data to send the right message to the right family at the right moment — and drove an 83% lift in visits.
Dave & Buster's / Main Event
Rosetree Solutions
The Problem
One message. Every city. Every forecast.
Marketing blasts went out identically to every market — whether it was 95°F in Phoenix or a blizzard in Chicago. Weather was treated as noise, not signal.
📢
Same Blast
"Weekend fun starts here! Visit Main Event this Saturday."
🌧️
Dallas
Rain all weekend
✕
☀️
Phoenix
108°F heat wave
✕
❄️
Chicago
6" snow expected
✕
Same message ignores three completely different weekends
The Idea
What if the weather told you what to say?
Bad weather isn't a problem — it's an opportunity. Every forecast is a reason to come inside.
🌧️
Dallas
Rain · 58°F
Main Event
Rainy weekend? Ditch the umbrella — grab a lane instead.
☀️
Phoenix
Sunny · 108°F
Main Event
Too hot to be outside. Cool off with bowling & games this Saturday.
❄️
Chicago
Snow · 22°F
Main Event
Snowed in? We're not. Warm up with the family this weekend.
How It Works
Forecast to foot traffic in four steps
A weather-triggered pipeline that runs automatically every week, for every market.
1
Ingest
Weather API feeds local weekend forecasts into Databricks
2
Decide
Data Cloud identifies the "indoor alternative" per profile
3
Send
Marketing Cloud fires a 1:1 message with 7-day suppression
4
Measure
Real-time redemption closes the attribution loop
Powered by
Marketing Cloud
Data Cloud
Databricks
Weather API
Sparkfly
The Results
Relevance at scale — without fatigue
83%
Higher Visit
Frequency
Frequency
2.19 vs 1.20 visits per recipient
51.8%
Bowling
Conversion
Conversion
Over half of recipients booked lanes
0.17%
Unsubscribe
Rate
Rate
High frequency, zero fatigue
The Takeaway
Hyperpersonalization isn't just about knowing your customer. It's about connecting real-time data to the moments that matter to your business.
For Main Event, that data was weather. For your brand, it might be local events, traffic patterns, inventory levels, or seasonal demand. The principle is the same: when you combine environmental signals with behavioral profiles, you stop sending campaigns and start sending relevance — and people show up.
2x
visit frequency
99%
deliverability
0%
fatigue
Rosetree Solutions
rosetreesolutions.com · 214.731.7314 · info@rosetreesolutions.com
Hyper Personalization
Intent-Driven Engines
Closed-Loop Attribution