National Entertainment and Dining Chain

An AI booking concierge that turns event browsers into qualified leads

This national entertainment and dining chain replaced its static lead form with a 24/7 AI booking concierge that answers instantly and hands qualified leads to event sales.

Date
August 7, 2026
Topic
Sales / Self-Service
Summary

A national entertainment and dining chain was losing event demand because prospective hosts wanted instant answers and abandoned the static lead form before leaving contact details. We built an AI booking concierge with a retrieval-augmented knowledge base, real-time availability checks, package recommendations and six intelligent actions that hand flagged, qualified leads to event sales. In its first two weeks it sourced 20 qualified event leads representing $27K in event lead value.

Focus Areas
Agentforce, Web-to-Lead, RAG knowledge base, Event sales
Challenge

Guests with event inquiries hesitated to fill out lead forms. They wanted instant answers rather than waiting for a callback, and many left the site without leaving contact information. Demand that started on the events pages never became pipeline for the sales team.

Solution

We built an AI booking concierge that engages visitors in natural conversation, answers instantly from a curated knowledge base, checks real-time availability and recommends packages. It captures event details and contact information, then hands qualified leads straight to event sales with each lead flagged as agent-sourced. Retrieval-augmented answers keep responses grounded in real venue content, across six intelligent actions.

Results

In the first two weeks after go-live the concierge sourced 20 qualified event leads worth $27K in event lead value. Guests now get instant answers at any hour instead of waiting on a callback.

$27K
in event lead value in the first two weeks
20
qualified event leads sourced in two weeks
6
intelligent actions powering guest conversations