As organizations continue to adopt AI at scale, one of the biggest challenges is controlling costs while actually driving value. Salesforce’s new Agentforce Flex Pricing is designed to make that easier. According to Salesforce’s recent CIO AI Trends research, 90% of CIOs say managing AI costs is limiting their ability to innovate. Flex Pricing changes that by aligning costs with real business outcomes, making it simpler to expand AI without the sticker shock.

How Agentforce Flex Pricing Works

Agentforce Flex Pricing is built around three key options that make it easier to scale digital labor without the traditional licensing headaches:

Flex Credits

Flex Credits let you pay only for what you use. Every time Agentforce takes an action—like updating a record, resolving a case, or syncing customer data—it costs 20 Flex Credits (that’s just $0.10 per action). You buy these in bundles of 100,000 for $500, which makes it easy to scale up as you need more capacity. It’s perfect for experimenting with new use cases without a massive upfront investment.

Flex Agreement

Think of the Flex Agreement as a way to move budget around easily. If your business needs more digital labor during peak seasons, you can convert user licenses into Flex Credits. When things slow down, you can switch them back. This flexibility means you’re always optimizing your spend for what you actually need.

Agentforce User Licenses

Salesforce also introduced Agentforce User Licenses, which allow for unlimited agent interactions at a flat rate per user, per month. This is great for teams that rely on Agentforce heavily, like sales, service, or field operations. No more worries about hitting usage caps.

How This Differs from the Per-Conversation Model

The previous Agentforce pricing model was based on $2 per conversation, which included any back-and-forth interaction with the agent. While straightforward, it came with limitations:

• Salesforce customers paid a flat rate whether the conversation was one message or 20 messages, which often led to inefficient costs.
• If agents needed to perform a simple action in a single conversation, like updating a CRM record, that still counted as one $2 conversation regardless of simplicity.
• Experimentation was costly, as every triggered chat carried a set price.

The new Flex Credits model breaks this up into action-based pricing, where you only pay for what actually happens. Instead of a $2 flat rate per conversation, you are now billed at $0.10 for each discrete action, whether that’s making a hotel reservation, initiating a return, or retrieving a tracking number.  This allows businesses to scale intelligently, experiment more freely, and only pay for actions that drive real value.

Why This Matters for AI Adoption

Agentforce Flex Pricing is a major shift in how AI investments are managed. Instead of locking into rigid licenses, you get to experiment and scale as you go. Want to spin up a new AI-driven service process? Try it with Flex Credits, measure the impact, and scale if it works. If it doesn’t, you are not locked into a long-term commitment.

The real power of Flex Pricing is in its flexibility. For the first time, Salesforce customers can move budget between AI and human roles based on what’s working. That means better cost control and more room to innovate.

Next Steps

At Rosetree, we understand that successful AI adoption is not just about technology - it’s about aligning investment with outcomes. Agentforce Flex Pricing is a clear step forward in making that possible. By allowing businesses to pay for only what they use and shift investments dynamically, Salesforce is setting a new standard for digital labor consumption.

This flexibility is crucial as companies move beyond traditional use cases like customer service and begin deploying AI agents across sales, operations, and IT. With Agentforce Flex Pricing, experimentation is low-risk, scaling is seamless, and budget waste is minimized. For organizations that have been hesitant to explore AI-driven processes due to unpredictable costs, this model removes that barrier and opens the door for true digital transformation.

At Rosetree, our experience with Salesforce Data Cloud and Agentforce positions us to help clients optimize these new pricing models and scale digital labor effectively. Whether it’s setting up Flex Credits for real-time segmentation, leveraging the Flex Agreement to maximize budget efficiency, or deploying Agentforce User Licenses for high-volume teams, we are ready to help you navigate this new landscape with confidence.

If you are exploring how to integrate Agentforce Flex Pricing into your business, we would love to help you understand the options and create a strategy that drives real value. Get in touch today.