Manufacturing organizations selling complex products typically engage with multiple stakeholders within each account, yet lack coordinated approaches to target and influence these diverse buying committees. Sales and marketing efforts remain disconnected, with limited visibility into which technical, operational, and procurement contacts are involved in purchase decisions. Content and messaging developed for these different roles exists in silos, preventing coordinated, role-specific engagement across the account. Without account-level insights, teams struggle to identify which stakeholders have been engaged, what content they've consumed, or where gaps exist in relationship coverage. These disconnects ultimately extend sales cycles, reduce win rates, and limit expansion opportunities as manufacturing organizations fail to systematically engage all influential stakeholders with relevant, role-specific messaging and relationship development

Rosetree's Manufacturing Account-Based Engagement approach creates customized connections between your sales and marketing functions to develop comprehensive, coordinated account strategies. Through thoughtful integration with your CRM, marketing automation, and content management platforms, we develop a solution that maps complete buying committees and orchestrates targeted engagement across all influential stakeholders. The implementation is designed around your specific sales methodology, technical buying process, and content strategy—enhancing account penetration while respecting established relationships and sales motions. Custom workflows and dashboards can be tailored to your unique buyer personas, stakeholder mapping processes, and engagement measurement requirements, ensuring alignment with your account development objectives. Manufacturing organizations implementing these personalized solutions typically experience improved buying committee coverage, enhanced coordination between sales and marketing activities, and more effective engagement of technical decision-makers. Our collaborative process focuses on connecting your existing systems rather than replacing them, resulting in solutions that maximize your technology investments while creating more coordinated, effective account-based strategies that address the complex buying committees typical in manufacturing sales.