Retail real estate decisions represent some of the most consequential and long-lasting commitments retailers make, yet many organizations still rely on fragmented processes and gut feelings when selecting and developing locations. Site selection often lacks structured data analysis, while construction and opening projects happen in disconnected systems—creating communication gaps between real estate, construction, operations, and finance teams. Without a unified approach, retailers experience inconsistent store performance, construction delays, budget overruns, and prolonged time-to-market that puts them at a competitive disadvantage in securing prime locations and entering strategic markets.

Rosetree's Retail Real Estate solution transforms real estate decision-making and execution by providing a complete Salesforce-powered platform for the entire location lifecycle. The solution begins with sophisticated site selection analytics that integrate demographics, competitive intelligence, and existing store performance data to identify optimal locations with higher predictive accuracy. Once sites are selected, the unified project management system creates seamless handoffs between real estate, design, construction, and operations teams, with automated workflows guiding the entire process from lease signing to grand opening. Retailers implementing this solution typically experience significant improvements in new store performance predictability, substantial reductions in project timeline variance, and meaningful decreases in overall time-to-open for new locations. The platform also delivers enhanced portfolio visibility, enabling more strategic network planning and optimization of the existing store base. By treating retail real estate as a data-driven, systematic process rather than a series of disconnected decisions, retailers achieve better performing stores while accelerating expansion and reducing development costs.