Consumer goods companies with field sales organizations often struggle to provide effective support to retail partners at the store level, where day-to-day issues directly impact execution and sales. Field representatives encounter in-store problems requiring support from headquarters but lack efficient ways to log issues, track resolution, or communicate outcomes to retailers. Without mobile-optimized tools, field teams can't quickly access the knowledge resources needed to support store associates with product questions or merchandising challenges. Meanwhile, valuable insights about recurring store-level problems rarely reach the right teams for systemic resolution. These support disconnects ultimately frustrate retail partners, undermine field team credibility, and create execution barriers that impact sales performance and brand representation at the point of purchase.

Rosetree's Retailer Support Excellence approach creates customized connections between your field teams, headquarters support functions, and retail partners to deliver responsive, effective support at the store level. Through thoughtful integration with your CRM, knowledge management, and field execution systems, we develop a solution that enables field representatives to quickly capture issues, access resolution resources, and coordinate with internal teams when additional support is needed. The implementation is designed around your specific retail channel structure, field team organization, and support processes—enhancing service delivery while respecting established relationships. Custom mobile workflows can be tailored to your common in-store challenges, escalation paths, and resolution standards, ensuring alignment with your retail partnership objectives. Consumer goods organizations implementing these personalized solutions typically experience improved retailer satisfaction, faster issue resolution, and more empowered field teams who can confidently address store-level problems. Our approach focuses on creating support capabilities that strengthen the field team's relationship with retail partners by demonstrating your organization's commitment to their success through responsive, effective support.