Annamaria Hickman

How did you get started with Salesforce?

I got started with Salesforce in 2018 through the Salesforce Military program and was invited to attend Dreamforce 2018, which really sparked my interest in the ecosystem. From there, I continued building my skills through certifications and hands-on experience, growing into a consultant focused on delivering impactful Salesforce solutions.

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What’s your favorite thing about building solutions with Salesforce?

My favorite thing about building solutions with Salesforce is how quickly you can turn an idea into something real and impactful. There’s something really satisfying about solving complex problems and seeing a solution actually make someone’s day-to-day work easier.

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What energizes you at work?

What energizes me at work is diving into complex problems and figuring out practical solutions that actually make a difference. I also thrive on collaboration—working through challenges with a team and seeing ideas come together into something that works in the real world.

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Name a work achievement you are proud of.

One achievement I'm especially proud of is improving the Service Cloud Voice experience by refining a case creation flow, which reduced errors and made the process more seamless for both agents and customers.

Who or what inspires you?

I’m inspired by people who think outside the box and aren’t afraid to try new challenges especially when it leads to better, more thoughtful solutions. I also really value kindness—being around people who lead with empathy and create a positive, supportive environment makes a big difference to me.

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What’s one thing you recently learned or are learning now?

One thing I’ve been learning recently is how to design more thoughtful, flexible conversation flows for AI-driven experiences like Agentforce. It’s been a great challenge figuring out how to balance logic, empathy, and real-world usability so interactions feel natural while still solving the problem effectively.

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What three words would your friends use to describe you?

Resilient, thoughtful, and patient

What's something you love about where you live?

One thing I enjoy about living in Salt Lake City is how easy it is to get outdoors; being so close to the mountains makes it simple to reset and recharge. It’s the perfect balance of city life and nature.

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What could we find you doing outside of work?

Outside of work, you’ll usually find me spending time with my family, getting outside when I can, and tackling projects around the house or yard. I also enjoy staying active and finding little ways to recharge, whether that’s working out or just unwinding with something low-key.

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What trend do you hope makes a comeback?

I’d love to see a comeback of more intentional, unplugged time—people being present, having real conversations, and not feeling the need to be constantly connected.

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What’s your go-to karaoke song?

I’m not really a karaoke person, but if I had to pick, probably Normal by BTS.