RTS Spotlight

Lex Fulton

Senior Consultant
Philadelphia Metro

Lex is a martech professional with expertise in deploying, migrating, and integrating complex technological solutions. Leveraging deep Salesforce platform knowledge, she consults and leads architecture design to optimize businesses' marketing strategies.

Your Work

How did you get started with Salesforce?

I was first introduced to Salesforce working for manufacturing company that just purchased Pardot. We used it in conjunction with marketing and sales to build out workflows and to streamline how the sales team interacted with customers.

What’s your favorite thing about building solutions with Salesforce?

I enjoy seeing client's face's light up when they hear about all the capabilities Salesforce has for their present business pains and talking through future state with things they didn't even know were possible.

What energizes you at work?

Complex and unique problems - I love figuring out how to make a complicated use case come to life.

Name a work achievement you are proud of.

Migrating a completely in house custom designed website and data lake to a Wordpress WooCommerce site with an integration to Azure for a semiconductor distribution company. With the redesign of the website and data storage, I also recreated their marketing assets such as company logo, ppt templates, digital catalogs etc.

MacBook Proby Olena Bohovyk
Sunset in Altai mountainsby Aleksandra Sapozhnikova

Your Mindset

Who or what inspires you?

My dad. He was a POW in the Army and would always say if you have faith even as small as a mustard seed nothing will be impossible. I hold that very close.

What’s one thing you recently learned or are learning now?

I'm currently learning Italian.

What three words would your friends use to describe you?

Considerate, Intuitive, Resilient

Just For Fun

What's something you love about where you live?

The nature escapes, historic sites and the performing arts scene.

What could we find you doing outside of work?

Anything active or that's outside. Hiking, camping, working out, being somewhere off the grid

What trend do you hope makes a comeback?

Film Photography

What’s your go-to karaoke song?

Everything - Mary J. Blige

a long fenced off walkwayby Josh Hild
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Top-tier Salesforce implementation partner
11x
Average # of certifications held by a Rosetree consultant
50%
Rosetree consultants with a Salesforce Architect certification