Nationally Franchised Retailer

Reactivated 23.5K+ dormant prospects through an autonomous SDR agent

This franchisor built an AI sales-development function from scratch - qualifying interest and booking productive conversations with no added headcount.

Date
August 7, 2026
Topic
AI Agents
Summary

This franchisor had accumulated tens of thousands of leads and contacts who hadn't engaged in six months or more, with no SDR function to work them. We engineered an autonomous SDR agent that handles personalized outreach, complex follow-ups and gray-area replies, notifying account executives only once genuine interest is qualified. It reactivated 23.5K+ dormant leads and produced its first meeting request five minutes after launch.

Focus Areas
Autonomous AI SDR, Personalized outreach, Conversion logging
Challenge

The retailer had accumulated stale leads and contacts who hadn't engaged in six months or more. With no dedicated SDR function, manually reactivating that audience wasn't feasible - and traditional outreach was inconsistent, missing the chance to re-engage contacts in a personalized, timely way.

Solution

We engineered an autonomous SDR agent that handles personalized outreach, complex follow-ups, and gray-area replies with seasoned-rep judgment. Account executives are notified only once genuine interest is qualified, keeping the pipeline clean and focused, and a proprietary logging framework gives full visibility into conversion performance.

Results
5 min
from launch to first productive meeting request
23.5K+
dormant leads and contacts reactivated
0→1
SDR capability built with zero new headcount