Online Home-Furnishings Retailer

Re-engaging abandoned trade enrollments with AI outreach

This leading online home-furnishings retailer stood up an autonomous AI SDR to work abandoned B2B trade-enrollment leads and hand warm prospects to human reps.

Date
August 7, 2026
Topic
AI Agents
Summary

A meaningful share of this retailer's B2B trade-enrollment prospects abandoned the web form, leaving leads in the CRM with only a name, email and industry before going cold. We built an autonomous AI SDR that re-engages those leads by email, personalizes to their industry, enriches records from natural-language replies, and hands ready prospects to the enrollment flow. It personalizes across 8+ verticals and handles six disposition paths on its own.

Focus Areas
Autonomous AI SDR, Conversational email, Progressive profiling
Challenge

The retailer's B2B trade arm sees a steady stream of trade-enrollment starts, but a meaningful share of prospects abandon the web form before finishing. Each lead lands in the CRM with just a name, an email, and an industry, then goes cold. Without dedicated SDR outreach, that pipeline value quietly evaporates.

Solution

We built an autonomous AI SDR agent that re-engages abandoned leads by email, personalizing every message to the prospect's industry. The agent reads replies, enriches the lead record from natural-language responses, progressively profiles engaged prospects through a call-to-action system, and hands ready-to-enroll leads into the existing enrollment flow.

Results
8+
industry verticals personalized through custom metadata
6
disposition paths handled autonomously by the reply sub-agent
0→1
SDR capability stood up with no added headcount
From dormant contact to engaged customer - without adding headcount.