QSR Franchise

Franchisee Support Portal Streamlines Case Processes and Improves Customer Experience for National QSR Chain

Enabling 10+ support teams and 2000+ franchisees to move out of email and into a robust support platform.

Date
March 19, 2025
Topic
Operations
Summary

Franchise support for this national fast-food chain ran through a single email inbox across disconnected systems, leaving franchisees no visibility into requests for their stores. We deployed Service Cloud with an Experience Cloud portal, category-based ticket routing, a knowledge base, real-time case tracking and vendor integration. More than 10 support teams and 2,000+ store locations now work on one platform, with email-based support retired.

Focus Areas
Service Cloud, Experience Cloud Portal, Case Routing
Challenge

Fragmented Support Systems Creating Franchisee Frustration

A national fast-food chain faced significant operational hurdles with their franchise support infrastructure. Support teams were working in isolation across multiple disconnected systems, relying on a basic ticketing system with a single email intake channel. This fragmentation forced franchisees to navigate complex support paths without any visibility across their store locations. Adding to this complexity was the chain's transition to a new corporate IT system, which necessitated accommodation of distinct use cases and various user types.

Solution

Unified Cloud Platform with Intelligent Routing and Custom Integration

We implemented a comprehensive cloud-based solution that revolutionized the chain's support ecosystem:

  • Deployed an integrated Service Cloud and Experience Cloud platform with a custom portal
  • Developed intelligent ticket routing based on specific support categories
  • Created a comprehensive knowledge base with intuitive access
  • Built real-time case tracking capabilities across all store locations
  • Established a point-to-point integration with their primary vendor partner
  • Implemented custom sharing rules to manage complex licensing requirements
  • Set up automated communications to streamline support processes
Results

Enhanced Visibility, Efficiency, and Adoption Across 2,000+ Locations

The transformed support ecosystem has delivered impressive outcomes:

  • Unified 10+ support teams and 2,000+ store locations on a single platform
  • Eliminated email-based support in favor of a structured, trackable system
  • Significantly increased case deflection through improved knowledge resources
  • Enhanced reporting capabilities for support management
  • Streamlined case submission process for franchisees
  • Improved cross-location visibility for multi-store owners
  • Established a scalable architecture that continues to accommodate new support teams monthly
  • Demonstrated strong user adoption and sustainable growth