

This seafood producer deployed an AI virtual agent that answers customer food safety and product handling questions using its own knowledge base.
A seafood producer selling to restaurants and consumers was fielding a high volume of food safety and product handling questions that were time consuming to answer manually. We built an Agentforce virtual agent grounded in the company's knowledge articles so it returns accurate storage, thawing and handling guidance in conversation. Customers now get expert food safety answers on demand, with re-ordering, recipe help and proactive SMS follow-up identified as next expansions.
Customers regularly asked questions about seafood handling and food safety. Answering each one manually was time consuming for the team, but sharing that expertise is part of how the brand differentiates itself. The company needed a way to deliver accurate food safety guidance at scale without tying up staff.
We built an Agentforce virtual agent that answers product and food safety questions by referencing the company's existing knowledge articles, so responses stay grounded in approved content rather than generated freely. The agent handles conversational back-and-forth, gathering details from the customer before giving specific storage and handling guidance. Identified future expansion includes restaurant re-ordering, a recipe helper and proactive SMS order follow-up.
Customers now have easy access to knowledge that builds trust with the brand and allows for maximum enjoyment of their product.

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